“A fox knows many things, but a hedgehog knows one grand thing.” ( Archilochus)…
So it better (wiser) to focus and limit the scope of your work or should you try to diversify ?
Category: Brands
The documentary : “WeWork: Or the Making and Breaking of a $47 Billion Unicorn” is entertaining (if you don’t get angry easily), and contains an amazing exploration of the behavior of markets, consumers, and leaders. There are many hilarious moments too!
This documentary illustrates the dangers of excess, “hopium”, and building great castles on foundations of ‘fluff’. The top WeWork lessons explored in this article include excess, fuzziness, consumer (and investor) behavior, and spectacles.
Country Brands can be a useful socio-economic resource. They are hard to ‘control’, but certain aspects of them can be understood and used to support markets and innovation.
Shein is now a very valuable fashion company! It has recorded 7 years of 100%+ sales growth, and is now large-enough to be compared to Zara & H&M (with much faster growth). It might not survive (this will depend on their brand evolution), but it is an interesting story.
Shein is a phenomenal growth story. Its (ultra-fast) growth reiterates important lessons on innovation. It also stresses the evolution of new business models and processes.
Readings, comments, links, and Quotes from the month of December.
Topics include personal growth, social media, brands, consumer behavior, and Innovation.