“A fox knows many things, but a hedgehog knows one grand thing.” ( Archilochus)…
So it better (wiser) to focus and limit the scope of your work or should you try to diversify ?
Category: Consumer Behavior
This post is about the power of the ‘token representative’. The image of the refugee of today, is replacing that of the mobster of yesterday. It is always easier (and more emotionally satisfying) to use ‘approximate thinking’ and remember a simplified story. Interestingly, this is flowing from cultural products like Film to other areas, including business and entrepreneurship…
So, how can Thor, Odin, and the rest have been results of pillaging, rape, and raids? This post has some comments on Vikings (the series), culture, creativity, audiences, and cultural resources…
Well… the above sentence is highly reductionist, but there is some truth to it. While watching this captivating (mostly) series (Vikings), I frequently thought about culture and its components. I also thought about mobilizing the past (with some creativity and slight of hand) to support statements in contemporary public life.
Here are some of these thoughts, along with a few quotes from the show I really liked (hated).
The documentary : “WeWork: Or the Making and Breaking of a $47 Billion Unicorn” is entertaining (if you don’t get angry easily), and contains an amazing exploration of the behavior of markets, consumers, and leaders. There are many hilarious moments too!
This documentary illustrates the dangers of excess, “hopium”, and building great castles on foundations of ‘fluff’. The top WeWork lessons explored in this article include excess, fuzziness, consumer (and investor) behavior, and spectacles.
Country Brands can be a useful socio-economic resource. They are hard to ‘control’, but certain aspects of them can be understood and used to support markets and innovation.
Quotes, Links, Memes, and Readings from January 2022.
Topics include social media, consumer behavior, innovation, markets, trends, and education.
Shein is now a very valuable fashion company! It has recorded 7 years of 100%+ sales growth, and is now large-enough to be compared to Zara & H&M (with much faster growth). It might not survive (this will depend on their brand evolution), but it is an interesting story.
Shein is a phenomenal growth story. Its (ultra-fast) growth reiterates important lessons on innovation. It also stresses the evolution of new business models and processes.
Readings, comments, links, and Quotes from the month of December.
Topics include personal growth, social media, brands, consumer behavior, and Innovation.
I got a notification with a link to an article, and I was naturally inclined to check it out: https://bigthink.com/surprising-science/psychopathic-stare
How couldn’t I?
Breaking and important news… The headline itself is amazing :
Psychopaths don’t move their heads when talking
A new study found that people who scored high in certain psychopathic traits are more likely to limit head movements.
Categories