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Approximate Thinking Approximation Art Books Consumer Behavior Creativity Cultural and Creative Industries Cultural Products Cultural Resources Innovation Marketing Stories Systems Trends

“Love the Refugees” : Why the Token Representative in Business and Culture works – a Market and Consumer Behavior Perspective

This post is about the power of the ‘token representative’. The image of the refugee of today, is replacing that of the mobster of yesterday. It is always easier (and more emotionally satisfying) to use ‘approximate thinking’ and remember a simplified story. Interestingly, this is flowing from cultural products like Film to other areas, including business and entrepreneurship…

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Creativity Innovation Marketing Systems Tech Trends

Super-Apps vs the Decentralized web: The fight for the soul of connectivity & innovation!

Super-apps and the decentralized web seem to represent too diametrically opposite forces competing for the soul of connectivity! The winning direction (if there is one) will impact the future of tech innovation.

What does it all mean? Who will win? Should we care?