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“Love the Refugees” : Why the Token Representative in Business and Culture works – a Market and Consumer Behavior Perspective

This post is about the power of the ‘token representative’. The image of the refugee of today, is replacing that of the mobster of yesterday. It is always easier (and more emotionally satisfying) to use ‘approximate thinking’ and remember a simplified story. Interestingly, this is flowing from cultural products like Film to other areas, including business and entrepreneurship…