Categories
Approximation Brands Consumer Behavior Cultural and Creative Industries Cultural Products Cultural Resources Culture Innovation Leadership Marketing Measurement Stories Systems

Country Brands [Or Place Brands]: An underutilized Cultural Resource

Country Brands can be a useful socio-economic resource. They are hard to ‘control’, but certain aspects of them can be understood and used to support markets and innovation.

Categories
Cultural and Creative Industries Cultural Products Cultural Resources Culture Innovation Knowledge Leadership Production Science Systems Tech

The Cultural Innovation Sub-system

The Cultural Innovation Sub-system

Improving the effectiveness of National Innovation System (NIS) initiatives in developing nations

The Cultural and Creative Industries can be used as critical ingredients of National Innovation Systems (termed the Cultural Innovation Sub-system), especially in developing nations.