Tag: Switzerland

Country Brands [Or Place Brands]: An underutilized Cultural Resource

Post author By admin_ahijazi
Post date June 18, 2022
No Comments on Country Brands [Or Place Brands]: An underutilized Cultural Resource

Country Brands can be a useful socio-economic resource. They are hard to ‘control’, but certain aspects of them can be understood and used to support markets and innovation.

Tags Country Brands, Creative Products, Cultural Products, Germany, Innovation Systems, Japan, Nation Brands, National Image, Reputation Management, Soft Power, Switzerland