[The Prometheus Shot – E003 :: Apple Crushed : Advertising, Brands, and Greatness ]
This post is part of the Prometheus Shot series.
Category: Marketing
“A fox knows many things, but a hedgehog knows one grand thing.” ( Archilochus)…
So it better (wiser) to focus and limit the scope of your work or should you try to diversify ?
This post is about the power of the ‘token representative’. The image of the refugee of today, is replacing that of the mobster of yesterday. It is always easier (and more emotionally satisfying) to use ‘approximate thinking’ and remember a simplified story. Interestingly, this is flowing from cultural products like Film to other areas, including business and entrepreneurship…
Can Economists ruin Innovation with an Index? Thoughts on measuring innovation, growth, culture, and creativity.
The 2022 Global Innovation Index report released by WIPO has been published for 2022. Here are some of thoughts on the report, including a few comments and reflections on innovation, economic growth, measurement, and cultural resources.
The documentary : “WeWork: Or the Making and Breaking of a $47 Billion Unicorn” is entertaining (if you don’t get angry easily), and contains an amazing exploration of the behavior of markets, consumers, and leaders. There are many hilarious moments too!
This documentary illustrates the dangers of excess, “hopium”, and building great castles on foundations of ‘fluff’. The top WeWork lessons explored in this article include excess, fuzziness, consumer (and investor) behavior, and spectacles.
Country Brands can be a useful socio-economic resource. They are hard to ‘control’, but certain aspects of them can be understood and used to support markets and innovation.
Super-apps and the decentralized web seem to represent too diametrically opposite forces competing for the soul of connectivity! The winning direction (if there is one) will impact the future of tech innovation.
What does it all mean? Who will win? Should we care?
Quotes, Links, Memes, and Readings from January 2022.
Topics include social media, consumer behavior, innovation, markets, trends, and education.
Readings, comments, links, and Quotes from the month of December.
Topics include personal growth, social media, brands, consumer behavior, and Innovation.
Ahmad Hijazi @_AhmadHijaziNov 29, 2021Good news: You might not have to walk barefoot (or with unbranded shoes) in the metaverse. Nike is probably registering trademarks to start selling virtual goods online. #brands#NFTshttps://t.co/974S9GobIo00View on Twitter
Ahmad Hijazi @_AhmadHijaziNov 29, 2021أخبار ممتازة : قد لا تضطرون إلى المشي حفاة (أو بأحذية عاديّة بلا “براند”) في الميتافيرس. نايكي تتقدّم بطلبات لتسجيل العلامات التجاريّة من أجل استخدامات مرتبطة بالبضائع الافتراضيّة. #استهلاك#ميتافيرسhttps://t.co/974S9GobIo00View on Twitter
Ahmad Hijazi @_AhmadHijaziNov 29, 2021يقضي الأطفال الأميركيين (4 إلى 15 سنة) يوميّا كمعدّل : 17 دقيقة على #فيسبوك 40 دقيقة على #إنستاغرام 47 دقيقة على #سناب 87 دقيقة على #تيك_توك (أرقام 2020 ، الإيكونوميست) #ميديا#وسائط_التواصل1347View on Twitter