Country Brands can be a useful socio-economic resource. They are hard to ‘control’, but certain aspects of them can be understood and used to support markets and innovation.

Country Brands can be a useful socio-economic resource. They are hard to ‘control’, but certain aspects of them can be understood and used to support markets and innovation.
The Cultural Innovation Sub-system
Improving the effectiveness of National Innovation System (NIS) initiatives in developing nations
The Cultural and Creative Industries can be used as critical ingredients of National Innovation Systems (termed the Cultural Innovation Sub-system), especially in developing nations.