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Consumer Behavior Creativity Innovation Knowledge Marketing Measurement Science Systems

January Bits

Quotes, Links, Memes, and Readings from January 2022.

Topics include social media, consumer behavior, innovation, markets, trends, and education.

Categories
Analytics Brands Consumer Behavior Innovation Production Systems

Shein! Fast Fashion, Technology, and Innovation Lessons

Shein is now a very valuable fashion company! It has recorded 7 years of 100%+ sales growth, and is now large-enough to be compared to Zara & H&M (with much faster growth). It might not survive (this will depend on their brand evolution), but it is an interesting story.

Shein is a phenomenal growth story. Its (ultra-fast) growth reiterates important lessons on innovation. It also stresses the evolution of new business models and processes.