Ahmad Hijazi : Website & Blog
The documentary : “WeWork: Or the Making and Breaking of a $47 Billion Unicorn” is entertaining (if you don’t get angry easily), and contains an amazing exploration of the behavior of markets, consumers, and leaders. There are many hilarious moments too!
This documentary illustrates the dangers of excess, “hopium”, and building great castles on foundations of ‘fluff’. The top WeWork lessons explored in this article include excess, fuzziness, consumer (and investor) behavior, and spectacles.
Country Brands can be a useful socio-economic resource. They are hard to ‘control’, but certain aspects of them can be understood and used to support markets and innovation.
In general, short stories focus on a self-contained event or mood. They can be quite powerful (although some really aren’t worth the time). (Very) short stories are a further challenge for writers. Here are three excellent examples from the film “Manto”.
Readings, comments, links, and Quotes from the month of December.
Topics include personal growth, social media, brands, consumer behavior, and Innovation.